| TOP TEN BASICS TO BUILDING A SUCCESSFUL CO-OP CAMPAIGN |
|
| 1. Find an agency, individual or organization to serve as a catalyst. |
|
| 2. Establish clear, obtainable and measureable campaign goals. |
|
| 3. Identify primary geographic and demographic target markets for promotion. |
|
| 4. Identify possible partners who want to reach the same target markets. |
|
| 5. Create a plan and a budget that will allow for co-op and will meet the marketing needs of all partners. |
|
| 6. Develop a simple pitch sheet that clearly explains all aspects and benefits of the program. |
|
| 7. Allow enough time to present, modify and sell the program. |
|
| 8. Solicit participation and obtain written commitments from partners. |
|
| 9. Obtain written approvals from all partners before releasing materials to media or printers. |
|
| 10. Solicit feedback from all partners after promotion has run and always commit to building and expanding programs that have potential. |
