Partnership Marketing
- Assess goals and objectives
- Review existing marketing programs and opportunities
- Develop promotional campaigns
- Define sponsorship categories
- Develop prospect lists and sales strategies
- Execute creative direction and marketing presentations
- Secure partners and sponsors
- Manage partnerships
- Track, analyze and follow up on results
Project Management
- Account Management
Agency will assist client to determine and prioritize needs, develop marketing solutions and to oversee the execution of the marketing plans. Services include project management, creative directions, supervision of vendor activities, and cost controls.
- Market Research
Agency will define each target market using geographic, demographic, and psycho-graphic analysis to determine the primary target markets and their buying motives.
- Marketing Plans
Agency will develop a comprehensive marketing plan to address each target market. The plan will include public relations strategies, media plans, and creative strategies.
- Creative Development and Production
Agency will create high-impact, innovative concepts, copywriting, and design for every element of each campaign as needed including direct mail, newspaper & magazine advertisements, brochures, and other collateral.
- Media Planning and Placement
Agency will research any media option that may be utilized in each marketing campaign including mailing lists, mailing services, and media costs. Media management services include negotiation of rates and added value, arranging delivery of advertising materials to media, review & approval of media billing, and client notification of any changes to media schedules or plans.
- Public Relations
Agency will create a coordinated public relations campaign to support each marketing program. Services include writing press releases, generation & distribution of feature stories, and working with editorial staffs to maximize exposure.
- Website Development
Agency will take a strategic approach to the creation, development, and maintenance of a website that will serve as an integral component of the overall marketing mix, ensuring that the site is current, informative, and will generate measurable results. Web services include design, copywriting, promotional strategies & marketing, programming, hosting, and maintenance of the site. We offer HTML, Cold Fusion, Flash and ASP programming as well as a number of database management, web video and hosting services.
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